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Social Media Marketing
Course Layout
Course Layout
Introductory Concepts
Unit 1 - What is marketing
Unit 2 - Digital and Social media
Unit 3 - The Business of Social
Online Quiz 1
Online Quiz 1
Tools + Getting Started
Unit 4 - Using Facebook for Business
Unit 4b - Facebook Dos and Don'ts
Unit 5 - Instagram for Social Media
Unit 5b - How to Win with Instagram
Unit 6 - Using Hashtags
Unit 7a - Developing Content Planning
Unit 7b - Developing Content Development
Unit 7c - Developing Content Execution
In-Class Practical A
Practical A
How To Book For Your Practical
Intermediate Concepts
Unit 8 - How to Manage a Twitter Handle
Unit 8b - Tips on How to Run a Successful Twitter Account
Unit 9 - The Social Team
Unit 10 - Reputation Management
Online Quiz 2
Online Quiz 2
Intermediate Tools & Software
Unit 11 - How to speak online
Unit 12 - Social Media Tools
Case Study
Case Study
Jobfactory - Careers in Social Media Marketing
How to Be A Social Media Manager - Career Advice from BirchBox
How Much Do Social Media Managers Make
8 Social Media Engagement Hacks, Strategies, and Tips
Best Practices for Business - Do's and Dont's
Final Assignment
Final Assignment
How To Submit Your Final Assignment
Unit 9 - The Social Team
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